Digital tours of homes are a computerized version of a physical residence that permits prospective purchasers to explore and interact with it remotely. These tours have gained popularity in recent times, especially during the pandemic outbreak, as people have looked for virtual alternatives to inspecting homes. According to a recent survey, 56% of homebuyers expressed interest in purchasing a home without physically viewing it if a virtual tour was available.
These tours can take various forms, ranging from 360-degree videos to interactive floor plans. They usually comprise high-quality images, detailed descriptions, and occasionally digital staging to help buyers visualize themselves in the space. Our team of experts can deliver a seamless virtual tour experience for our clients, enabling them to showcase their properties in the most favorable light and attract more potential buyers.
A Definition of Virtual Home Tours
Virtual tours of homes offer a fantastic opportunity to present properties to prospective buyers who are unable to attend an open house in person. This type of tour can be facilitated by utilizing virtual reality technology, which provides the viewer with a realistic walking experience through the home. Recent research has shown that 74% of agents now incorporate virtual tours into their marketing strategies. This technology has gained even more popularity during the ongoing COVID-19 pandemic, as many individuals are reluctant to attend in-person events. By offering virtual home tours, buyers can safely and conveniently explore homes from the comfort of their own residences.
Types of Virtual Home Tours
There are various options available for virtual home tours catering to different preferences and budgets. One of the popular options is the 360-degree tour that offers a fully immersive experience to explore the property. According to a recent study, listings with 360-degree virtual tours receive 49% more views as compared to those without them.
Another option is the video tour that provides a guided experience with a professional narrator or agent leading the viewer through the property. Video tours are particularly effective in highlighting specific features or areas of a property such as a beautiful kitchen or a spacious backyard.
Lastly, interactive floor plans offer a bird's eye view of the property layout. This type of tour is especially useful for those interested in understanding the flow of a property's design and gaining an idea of how the rooms are connected.
Regardless of the type of virtual home tour chosen, the benefits are apparent. Not only do they save time and eliminate the need for in-person visits, but they also provide a more engaging and interactive experience for potential buyers.