A digital representation of a physical location, typically consisting of a sequence of panoramic images, is known as a virtual tour. This type of technology allows individuals to explore a space from their computer or smartphone. The use of virtual tours has grown in popularity within the commercial real estate industry as it grants potential renters or buyers an immersive experience of a property without requiring a physical visit.
Research conducted by the National Association of Realtors indicates that 67% of homebuyers find virtual tours to be an invaluable aid in their decision-making process. This trend has also been observed in the commercial real estate market, where virtual tours are now an essential tool for brokers and property managers.
Virtual tours have the ability to showcase a property's unique features and amenities, such as high ceilings, large windows, and state-of-the-art technology. Additionally, they can help prospective tenants or buyers visualize how they could utilize the space for their business needs. Overall, virtual tours provide a budget-friendly and efficient way to market commercial properties to a wider audience.
Benefits of Virtual Tours
In today's highly competitive commercial real estate industry, businesses need to differentiate themselves through effective marketing. This is where virtual tours come into play, offering a distinctive and captivating way to display commercial properties.
One of the primary advantages of using virtual tours for commercial real estate is the boost in engagement rates, lead generation, and client satisfaction. Studies have demonstrated that virtual tours can increase engagement rates by an impressive 300%. The immersive nature of virtual tours enables clients to explore and interact with the property in a way that is impossible to replicate with static images.
Furthermore, virtual tours have been proven to increase lead generation by up to 49%. This is likely due to the fact that virtual tours provide a more comprehensive view of the property, allowing clients to make better-informed decisions about whether or not to pursue a particular property.
Finally, virtual tours have been shown to enhance client satisfaction, with 97% of clients stating that they prefer to view a property through a virtual tour than through static images. This is because virtual tours provide a more realistic and immersive experience, enabling clients to gain a better sense of the property before making a decision.
Overall, virtual tours are a valuable tool for any commercial real estate business that wants to stand out in a crowded market.
Types of Virtual Tours
Commercial real estate professionals have a plethora of virtual tour options available to showcase their properties. A popular choice is the 360-degree virtual tour, which enables viewers to explore a property as if they were physically present. A study by Matterport indicates that virtual tours can increase property inquiries by up to 49%.
Another virtual tour option is the video tour, which provides a cinematic experience for viewers. Video tours can be particularly effective in showcasing a property's exterior and surrounding area. Animoto's report shows that 85% of consumers desire more video content from brands.
Finally, interactive virtual tours allow viewers to customize their experience by selecting which areas of the property they want to explore. This tour type can be especially useful for larger properties with multiple floors or rooms. According to the National Association of Realtors, 77% of buyers find interactive floor plans very useful when searching for a property.
Our company offers all of these virtual tour options to help our clients showcase their commercial real estate properties in the most engaging and effective way possible.